Marketing

When I look at the way many solo founders approach marketing, there’s one theme I see again and again: overcomplication. It usually comes from a mix of fear, assumptions about…

Over the past few years, I’ve noticed a recurring theme among startups, indie hackers, and even solo founders: they often ignore the fundamentals of traditional digital marketing. They chase funding, obsess…

Over the years, I’ve met solo founders from all walks of life, nationalities, and verticals. They all had one thing in common: wearing every hat to make their startup move…

Content marketing has always been a hot topic. Even before social media, it has been the silent growth engine behind some of the most successful brands we know today. It…

Good old-fashioned networking became underrated. I prefer to shake hands and meet people at real events, instead of virtual meeting rooms. The newer generation of founders is less inclined to…